The Ultimate Guide to Confident Bleaching

Your no-nonsense guide to what bleach is really doing, and why it sometimes goes feral right when you need it to behave.

You can have all the experience, use the best products, time it to the minute, and still end up staring at patchy lift, weird warmth or a mystery mid band.

It's not always your technique. It's not always the product. Sometimes it's science. Sometimes it's sneaky hair history. And sometimes it's both.

THE ULTIMATE GUIDE TO CONFIDENT BLEACHING walks you through:

• Why bleach isn't the enemy, and why it acts like a truth serum on the hair
• The three biggest reasons bleach goes wrong: hair history, porosity, and what's happening inside your client
• Why all bleach isn't created equal, and what the ingredients list is telling you
• How your mixing ratio changes the lift, the timing and your control